4 Ways You Can Customize Your e-Commerce Website with GOPD

Personalize your customers’ experience with these customization options.


With our personalization options, you can even create a custom e-commerce website for individual customers.Your business is unlike any other business products dealer’s out there. Your customers, your location, your employees, and more factors all add up to create a truly one-of-a-kind organization. So why settle for a cookie-cutter e-commerce solution?


At GOPD, you won’t find any one-size-fits-all business products e-commerce solutions here. Our team has helped dealers across the country launch their own e-commerce website and continuously tailor it to their customers’ needs.


Here are just a few of the ways you can personalize your custom e-commerce website for your customers’ unique needs:

  1. Highlight specific products or promotions
  2. Create custom carts for specific customers
  3. Personalize branding
  4. Industry-specific features


Let’s learn more about these ways GOPD can create a custom e-commerce website that can be personalized for your target industries, unique customers, and more!


Highlight specific products or promotions

You have the ability to regularly update your GOPD e-commerce site with any products, sales, or promotions that you’d like to highlight to your customers. This is an incredibly helpful feature if you’re running a holiday sale, showcasing seasonal products, highlighting new inventory, or just want to display a selection of products you think customers might find helpful.


Create custom carts for specific customers

If you’re looking for a level of customization beyond your primary e-commerce site, look no further than GOPD. With the design tool, our team can help you create specific sites or carts for individual customers with custom branding, messaging, products, features, and more to deliver an online shopping experience just for them.


These custom sites can be helpful for a variety of customers, including educational institutions, law offices, military branches, and even special events a customer might be holding.


For example, a custom e-commerce website for an elementary school could include:

  • Its logo, name, motto, and school colors
  • A welcome message and instructions on placing an order for teachers or parents
  • Specials on school supplies
  • Order forms based on classes or grade levels


These custom sites are a great way to take your customer service to the next level while helping meet your customers’ unique needs and ordering requirements.


Personalize branding

With us, customization doesn’t just mean putting your company name on our standard shopping cart layout. Our design tool gives you complete control over the look and feel of your custom e-commerce website.


From the colors and images to content and layout, you can fully customize your site to fit your company’s branding and seamlessly integrate with your primary website, marketing, and communications.


Industry-specific features

Do you specialize in selling business products to customers in a particular industry? We can customize your main e-commerce site or at the individual customer level with features and products that apply just to that industry. This could include:

  • Shipping to multiple locations for chain or larger corporate companies
  • Designating buyers and requiring approvals for highly regulated industries like healthcare or the military
  • Highlight industry-specific products on the front page of your site, such as school supplies for educational organizations, personal protective equipment for healthcare facilities, and more


If you’re ready to create a custom e-commerce website for your business products company, the GOPD team and our suite of personalization options are ready to help. Contact us today to get started!