How to Use Seasonality to Boost e-Commerce Sales
Leverage seasonal stressors to connect with customers.
As a business owner, you understand the importance of harnessing every opportunity to increase sales. That includes using seasonality — understanding customers’ mindsets and motivations at different times of year — as part of your marketing campaigns.
However, leveraging seasonality can be a bit challenging. After all, when you launch your holiday campaigns, your competitors probably are as well.
So what can you do to stand out? Here are some key holidays and seasonal events that you can use as you learn how to use seasonality to boost e-commerce sales.
Back to School
There’s no denying that this is probably one of the most important seasonal events in the business products space. If you’re planning your advertising and marketing budget now, keep this in mind. It’s worthwhile to go all-in with your promotional efforts this time of year. This is the perfect time of year to highlight back to school supplies such as:
- Folders and binders
- Document storage
- Pens and pencils
- Printer paper
- Arts and crafts supplies
Back to school is a hectic and expensive time of year for both schools and the families they serve. Connect with your target customers with promotions that emphasize savings and convenience. For example, bundling commonly purchased supplies at a special price can save time and money.
With GOPD, you can even customize a shopping cart for a specific group of customers, like an individual school, to further capitalize on this time of year and help meet teachers’ and families’ supply shopping needs without having to go to a store. Check out an example here!
If you don’t currently offer holiday-themed accessories and other products perfect for an office party, such as prepackaged snacks, hand sanitizers, and food and beverage supplies, Halloween is a great time to start.
The chances are some of your clients will be planning Halloween events and searching for simple ways to decorate the office. Likewise, schools will be on the lookout for orange paper, decorations, and paperware for classroom celebrations.
During the winter holidays, businesses often acknowledge the festive spirit with office decor, parties, employee dinners, and other events. Naturally, they need supplies for all of these, and you have the opportunity to be their one-stop shop for everything they need.
Consider using marketing emails to promote product bundles with everything your customers would need to host a holiday party, hold a charity fundraiser, or allow employees to decorate their work spaces.
There are several shopping-centric days following Thanksgiving that you’ll want to take advantage of when marketing. This focus creates a great opportunity to reach customers who are primed to spend money. Use days like Black Friday and Cyber Monday as an opportunity to promote some great deals and push content that reminds your audience of the must-have products they can find in your online store.
Take advantage of your customers’ desire to clean in the spring, and update their office decor with something seasonal. Spring is the ideal time to promote cleaning products, office art, and seasonal holiday-themed paper goods.
For offices, the summer season often means company picnics, increased demand for beverages and other refreshments, and a struggle to stay cool. Boost sales revenue by promoting drinks and drink mixes, picnic supplies, and desk fans.
Do you need help understanding how to use seasonality to boost e-commerce sales? We have a solution that’s perfect for you! Our GOPD e-commerce platform makes it easy to customize your online store and promote certain items or deals depending on the time of year.
Contact the GOPD team today with any questions you have or to upgrade your e-commerce solution!