4 Mistakes People Make When Choosing Office Supply e-Commerce Solutions

By GOPD | January 24, 2024

Learn how to avoid these common e-commerce pitfalls.

In today’s fast-paced digital era, e-commerce solutions are essential tools for businesses to thrive. However, choosing the right platform can be a daunting task. At GOPD, our team is committed to helping businesses achieve their goals and accelerate growth in 2024 and beyond — and that includes avoiding pitfalls when choosing the office supply e-commerce solution that will help them do just that.

Common mistakes we see dealers make when researching and selecting office supply e-commerce solutions include:

Choosing a platform that’s not customizable
Selecting a vendor that doesn’t offer personalized training
Choosing a non-office supply-specific platform
Failing to ask about marketing support

Read on to learn more about these mistakes and how you can avoid them on your journey to e-commerce success!

Mistake 1: Choosing a platform that’s not customizable

One of the most common mistakes businesses make when choosing an e-commerce platform is selecting one that offers limited customization options. A platform that doesn’t allow you to tailor it to your business and your customers’ unique needs can hinder growth and accessibility.

At GOPD, our software is designed to be easily customizable on both the dealer and the individual customer level, allowing businesses to create a unique online presence that reflects their brand.

Mistake 2: Selecting a vendor that doesn’t offer personalized training

Personalized training is critical to ensuring the success of your e-commerce platform. Choosing a vendor that doesn’t offer tailored training programs can lead to confusion and missed opportunities.

At GOPD, we offer one-on-one training with our team that’s tailored to your team’s specific requirements and skill levels. Learn more about the training we offer along with our office supply e-commerce solutions here.

Mistake 3: Choosing a non-office products-specific platform

Selecting a platform designed for general e-commerce can be detrimental to businesses in the office products industry.

A non-office supply-specific platform may not include essential features such as inventory management, pricing tactics optimized for office supply dealers, or integrations with the industry’s top wholesalers like S.P. Richards, Arlington, and Essendant. At GOPD, we offer software for office product dealers designed to meet the unique needs of dealers backed by a team with decades of experience in the industry.

Mistake 4: Failing to ask about marketing support

A successful e-commerce site requires effective marketing tools, which are often overlooked when dealers are vetting potential solutions. GOPD’s unique partnership with Sortis Digital Marketing provides access to exclusive marketing services to help you craft and implement a unique marketing plan that may include email campaigns, pay-per-click advertising, and search engine optimization. A business goals-oriented marketing strategy helps dealers attract new customers and grow their online presence.

Choosing the right e-commerce solution is critical to the success of an office supply business. By avoiding common mistakes, dealers can thrive in the online marketplace. GOPD’s office supply e-commerce solution for office product dealers offers customizable, robust marketing tools, and personalized training programs to help businesses achieve their goals and accelerate growth in 2024.

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