Why You Need a Business Products B2B e-Commerce Website

Learn how a business products B2B e-commerce site can boost your sales.


Having a business products B2B e-commerce site can help bring your company into the 21st century. It’s no secret that a large percentage of worldwide commerce has moved to online platforms over the last few decades.


However, with smartphones and tablets becoming more common and the massive shift to working (and shopping) from home due to the COVID-19 pandemic, it’s never been more crucial to have an e-commerce website if you don’t already.


Here are some of the top reasons you should invest in a business products B2B e-commerce website:

  1. Faster and easier orders
  2. Modernize your business
  3. Allows 24/7 sales
  4. Enhanced advertising reach
  5. Attracting diverse new client groups


Any company that sells products has the potential to reach new heights and massively boost revenue with an e-commerce platform, but they’ll need to take the leap and make it happen to reach that potential.


Let’s take a look at a few of the top ways an e-commerce site can create incredible new opportunities for your business products company.


Faster and easier orders

Even if you have a brick-and-mortar store and a customer is located nearby, purchasing your products straight from their computer, phone, or tablet is still quicker and easier than visiting in person. An e-commerce site takes away every barrier to entry that a specific physical location can create and helps entice new customers when they know they can buy what they need with just a few clicks.


Modernize your business

The fact is that e-commerce is the new frontier of B2B and B2C sales, and it’s here to stay.


In fact, research shows that 93.5% of internet users around the world have purchased products online. The more you modernize your business by integrating e-commerce into your sales strategy, the more you cement your place in the business world of today and position yourself for future success.


Allows 24/7 sales

With a brick-and-mortar storefront, your sales are limited to business hours only. However, with an e-commerce site, your sales can continue 24 hours a day, seven days a week, even when your team is offline! Consider your business products B2B e-commerce site like an extra salesperson on your team who doesn’t need to sleep or take time off — they’ll always be online to greet customers and make the next sale.


Enhanced advertising reach

Though physical advertising methods like billboards and print ads can be effective, the power of online advertising shouldn’t be underestimated. When you prioritize search engine optimization practices (SEO) and build a social media presence, you can attract the attention of hundreds of thousands — if not millions — of internet users to your e-commerce site with minimal cost to you.


Attracting diverse new client groups

With an e-commerce site, you don’t have to be limited to clients that happen to be located in your area. You can open doors to new customers that otherwise might not be able to shop with you and build an expansive client base over time.


Ready to realize your company’s true potential with a business products B2B e-commerce site? Today is the day to make it happen! Contact the GOPD team to get started building your custom e-commerce site today.