4 e-Commerce Features to Improve Customer Satisfaction

By GOPD | March 10, 2022

Give customers an outstanding experience with these features

If growing your customer base is your primary business goal, tracking the satisfaction of your customers is one of the most practical steps you can take. Staying on top of this metric will allow you to figure out which strategies are working to your advantage, and which should be reevaluated.

Keeping your customers engaged in the e-commerce space requires a completely different marketing strategy than in-person customer service, especially if you’re an independent dealer. Let’s take a look at a few of the best e-commerce features to improve customer satisfaction for your business:

Price match
A loyalty/rewards program
Mobile shopping
Email order confirmations

Keep reading to learn more about the value of these features and other ways you can boost your customer satisfaction!

Price match

In the online shopping environment, your customers have more options of companies to buy from than ever before, all of which are offering competitive pricing on products as well as shipping and delivery.

You can get an edge over the competition by offering a price match. This option allows customers to present a lower price on the same product that they found elsewhere, giving your company a chance to match it.

A price match feature encourages previous customers to stay loyal to your brand, as they can trust that they’ll always be getting the most competitive price.

A loyalty/rewards program

There’s nothing more encouraging for customers than a system that rewards them for shopping with you. With a loyalty or rewards program, you can encourage your customers to stay engaged with your brand and keep using your online storefront for their needs as they continue to build up credit towards great benefits.

Mobile shopping

With all of the different electronic devices on the market today, it’s no surprise that consumers are doing their shopping from multiple platforms, including straight from their mobile phones. That’s why it’s so important to make sure that your online shop is optimized for mobile use as well as desktop or tablet use. Without the convenience of mobile shopping, customers may choose a competitor over your store.

Email order confirmations

Keeping customers up to date on their order status is one of the best ways you can help them to develop intrinsic trust in your business. Create automatic email order confirmations that let your customers know when their order has been received. Giving them the ability to check any shipping and delivery updates will take this sense of trust a step further.

Value both positive and negative feedback

Consumers talk about the products they purchase (and the experience they have purchasing those products) in a variety of places. As an e-commerce business, the most important platforms to monitor for feedback are social media and your own customer service contact email inbox.

As you’re monitoring customer feedback, make sure to value negative experiences just as much as positive experiences, if not more. This feedback will give you valuable tools you can use to improve your customer experience moving forward.

Improve the experience of your customers today with GOPD

Nailing down the needs and wants of your customers is the only way to launch your online business to new heights. Not sure how to get started? GOPD is here to help and can walk you through each step of the process!

Posted in Blog